vm's blog

First come, first served

A bright sunny day, or morning, to be precise. Monday. A typical manager comes at work at the due 9 am, sits down in front of his computer and starts the software applications one by one. He also started your program, the one that the accounting department fairly purchased yesterday and the one for which the whole office has been waiting for a month already. Well it all takes some time to persuade the management, to transfer the payment... In overall, the management actually also liked the program, so there wasn't much difficulty in convincing them.

10 am. Indulging himself in the warm morning sunshine and sparrow signing, a highly respected and honoured boss is leisurely approaching the office. He makes himself comfortable in a leather armchair, sips the aromatic coffee made with care by the secretary specially for his arrival. He didn't miss the news about the successful software purchase either.

The mislaid distribution kit brought by one of the managers a whole month ago, but refusing to work because of the expired trial period, is unhurriedly found. A registration key is borrowed from the secretary and is elegantly entered into the program's registration window. The program is happy about having been registered. The boss is even much happier.

Oops... Some unknown window pops up: "The license permits the use of the program only on one computer.  The program is currently used on the computer 'Manager5'. Please, purchase the needed number of licenses to be able to run the program on the required number of computers". And the only button that says: "OK". So he clicks on it hoping for normal work to continue... but - no way! The program automatically shuts down. And the case is the same upon the other starts, too.

 "There you are, not that easy. More licenses have to be bought. It would be good to contact them, may be they'll provide a discount... Why weren't there any "Buy More Now" button together with "OK"?"


The thing is that the above program was embedded with the VALLA library designed for registering the number of the program's copies running in the local network. Today, the majority of programs don't have any self-protection from the license agreement breach scenario described above. As a result, a single license can be used on dozens, hundreds and even thousands of computers without any restrictions. Increase the return on your software sales in one day - embed a VALLA library into them. And the customers will come back to you for additional licenses!


Unfair Customers

The customers are using your program on more computers that are allowed by the license? Unfortunately, all the companies developing and selling software face this problem sooner or later. Some customers buy a license for using the application only on one computer to save their money, others forget to pay for the additional work-stations, and some simply don't know that the program can only be used on one computer.

One of the ways to protect yourself from this problem is to implement the application activation system on the basis of hardware equipment identifiers. But this is rather inconvenient for the user and increases the cost of the technical support.

I would like to offer you a very convenient and simple way to increase the income from the sales of your software! The component built into a program keeps track of the number of the program's copies run in the local network and, in case of exceeding the limit permitted by the license, allows to remind the user of the violation of the license agreement and to close the application.

The implementation in practice shows that after this component has been built-in into the existing software, more customers are coming back to us for additional licenses. As a result, the revenue of our company has increased!

The VALLA component will provide you with all the features for tracking the number of the program's copies running in the network and for increasing the profit of your company. It's not expensive at all, and you can try it for free!

Embedding VALLA into the current program will not take longer than one hour of your time, since the program will start tracking on how many computers the customer is using the application right after the activation of just a few functions.


VALLA 1.0 - The first public version of the library.

Today the first public version of the VALLA library specially designed for tracking the number of the application copies running in a local network has been issued.